Harrah's New Orleans Becomes One of the First in the Gaming Industry to Hire Director of LGBT and Ethnic Marketing

By -
Harrah’s New Orleans is pleased to announce the hiring of the newest member of its leadership team.
Richard Brower has been appointed Director of LGBT (Lesbian, Gay, Bisexual and Transgender) and Ethnic Marketing. Harrah’s New Orleans is one of the first in the gaming industry to offer this position.

Brower most recently served as Strategic Development & Marketing Director for the International Gay & Lesbian Travel Association. A specialist in new technology, Brower will provide consulting and expertise in Internet marketing and social media to market to various diverse groups.

“The LGBT and ethnic communities make up so much of our customer base,” said LuAnn Pappas, Vice President of Marketing at Harrah’s New Orleans. “New Orleans is regarded as a gay-friendly tourist town so it is important we have someone in this position to make sure we are welcoming to all groups, no matter their sexual orientation or race.”

Brower attended George Washington University School of Business in Washington, DC where he received a Bachelor’s degree in business administration and a Master’s degree in tourism administration, with a concentration in destination management.



Comments

Post a Comment

Popular posts from this blog

Queer Life in Germany - Learn German from a German Teacher and Native Speaker

By -
Image
In the news recently were a series of articles about how an increasing number of Americans are traveling to Germany for their education, as German universities offer free education to both their citizens and foreign students alike.  That's just the cherry on top when it comes to LGBT visitors to Germany, who have been coming year after year to enjoy all that Germany has to offer the LGBT traveler.  With Germany's progressive acceptance of gay & lesbian life, ranging from its varied nightlife in Berlin to its same-sex domestic partnership laws, it's no wonder it ranks as one of the top European destinations gays & lesbians travel to year after year (source: Community Marketing & Insights, 20th LGBT Tourism & Hospitality Survey) . While someone speaking English in Germany can get by in most places, having at least a foundation in basic German will open up a whole host of life experiences and opportunities simply not available to those not understanding
Read more

Hotel VIA in San Francisco Launches with Comcast Business Technology for the Hospitality Industry

By -
Image
On June 22nd, just days before San Francisco Pride officially began, Hotel VIA held a pre-launch event with a panel entitled "How Technology Can Enhance the Guest Experience". Moderated by Gwyneth Borden, Executive Director of the Golden Gate Restaurant Association, along with notable panelists including Ted Girdner of Comcast Business, Barbara Perzigian of Hotel VIA and celebrity chef Robert Irvine, the panel touched on some of the cutting-edge features Comcast Business has brought to the hospitality industry. Comcast equipped the hotel with a Passive Optical LAN (POL)-based Ethernet solution with a five gigabit per second (Gbps) service enabling guests and employees to access the internet anytime, anywhere on the hotel property. With this secure and efficient network solution, Hotel VIA’s guests are able to connect to an unlimited number of devices and have instant access to high-speed data, voice and video.  With this service in place, Hotel VIA was able to offer its gu
Read more

Equality California Institute Announces 2017 Comcast Fellows

By -
Image
Equality California Institute today announced its 2017 class of Equality California-Comcast Fellows, and the commencement of the program’s seventh year. The Equality California-Comcast Fellowship is a leadership development program in which six exceptional LGBT or ally college students are placed in the offices of California legislators or other government officials. Fellows gain first-hand experience working with legislators, government officials and their staff, and develop key leadership skills. Their presence increases LGBTQ visibility in the Capitol and gives government officials direct interaction with members of the LGBTQ community.    “It is more important now than ever to make sure we have adequately prepared the next generation of LGBTQ leadership,” said Rick Zbur, executive director of Equality California. “Our partnership with the Comcast Foundation helps address the traditional underrepresentation of LGBTQ people in government and helps advance equality by famili
Read more